Gameloft Live! is a social platform portal app looks like XBOX Live or PSN. This wap site, cooperation with Maxis mobile-Malaysia, allows users to compare game scores and communicate with others via wall page and messages. Members can also create a personal Gameloft Live! avatar. By earning in-game credits users can spend virtual money on accessories for their avatar. The site also enables gamers to buy games through the java app, avoiding the need to go to Gameloft’s mobile site.